Dunkin’s 2026 Super Bowl commercial “Good Will Dunkin’” leans hard into pop-culture nostalgia by imagining a never-aired ‘90s sitcom pilot set inside a Boston Dunkin’ — and starring Ben Affleck as the quick-witted “Will,” with Jennifer Aniston, Tom Brady, Matt LeBlanc, Jason Alexander, Ted Danson and other sitcom icons cycling through coffee runs, big laughs, and inside jokes that riff on classic TV rhythms. The ad cleverly ties Back to Dunkin’s iced coffee “origin story” circa 1995 — when cold brews were fresh on the scene — while delighting viewers with TV-savvy banter, VHS aesthetics, and unexpected star cameos that turn a donut shop into the set of a fictional pop-culture milestone.
Does Dunkin’s sitcom-meets-coffee-culture Big Game ad hit the right nostalgic note — or is it all play with no payoff?
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Дата на публикация: 10 февруари, 2026
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